Silvia Campo

The music business nowadays is a lot different than before. Commercial pop music is made to enchant the youth with sticky beats that become unpopular or “old” very fast, beats that have their 15 minutes of fame and then go away as fast as modernity changes in the 21st century. Nevertheless, folk music and traditional ethnic genres keep surviving in almost every region of the planet, as particular kinds of music, or as mixable beats that create new combined rhythms like “electro-cumbia”; but its survival depends greatly on a consuming society and the importance of the cultural legacy for the new generations.
Therefore, music business seems uncertain and uninteresting for me as a musician. When I choose my career I was convinced of my passion for what I study and my interest in policies and public administration. As a result, I can say I would not like to work in the music business, unless my work has something to do with the Ministry of Culture and the preservation of Colombian cultural heritage.
If graphic arts have curators, the music industry should have people working in the preservation of traditional genres, as well as in cultivating the new ones developed during the last decades all over the world. It is important to understand that the music is a changeable art that survives not only with classic rhythms, but also with the new ones. Even if my work wouldn’t be an inside the music industry job, it would be a job regarding music and what happens to it in a national level, regarding preservation policies and cultural incentives for young stars.
The music business, in conclusion, can be an attractive work field for me as long as it involves my current studies, and the work with the public administration, but it is not my priority, since a lot can be done in this country from other fields.